Worldwide, users spend an average of 34 hours a month on TikTok, so there’s never a bad moment to watch one. However, posting one at the right time is a little trickier.
You put a lot of time and effort into making a video for TikTok that you loved, but it barely got any views once you posted it. Does it sound familiar to you? You may have an ideal video with excellent audio and a compelling caption. But if you post it when your followers aren’t scrolling or they’re asleep, it might not reach the right person who would share and like your TikTok.
In this blog, we’ll tell you when to post on TikTok, so you obtain the most views and likes, which will boost your chances of being featured on For You Pages.
When Is the Best Time to Post on TikTok in 2025?
One of the trickiest things about TikTok is finding the best moment to upload. This is especially relevant because different researches demonstrate varying times of high engagement. However, we have compiled information from several sources to identify the times that demonstrate the highest levels of participation in general. But first, let’s figure out why posting at the right times is so important.
- Why Posting Time Matters More Than You Think
- Best Days and Hours to Post on TikTok
- How the TikTok Algorithm Reacts to Posting Time
- Best Times to Post on TikTok for Musicians and Creators
- Using TikTok Analytics to Find Your Ideal Posting Time
- Pro Tips: Tools to Schedule and Analyze Your Posts
Why Posting Time Matters More Than You Think
TikTok is a platform based on momentum. Videos that get traction quickly are more likely to be shared with a larger audience, and the timing of your post typically determines this momentum. When you post when your audience is most active, you’re more likely to receive instant engagement, such as likes, comments, shares, and views, which tells TikTok that your video should receive more attention. Consequently, your content has a chance to reach new people and grow organically.
Timing is also important for connecting with your target audience. For example, a video for teens might perform better in the afternoon when they don’t have to attend school, while a video for adults might be more effective during lunch breaks or after work.
In general, knowing the best time to post on TikTok today can make the difference between your video fading away slowly or becoming the next big thing on TikTok.
Best Days and Hours to Post on TikTok
When it comes to posting time, TikTok is a very intriguing platform to examine. This is likely because the majority of TikTok users are young adults between the ages of 18 and 24, who make up 33% of US users, making them the second-largest age group on the network, and they tend to have more flexible schedules.
Source: OBERLO
Many studies have shown that the best times to post on TikTok are Tuesday and Wednesday from 2 to 5 PM, as this is when people are most likely to interact with your videos.
Generally, views improve after lunch and are at their best from mid-afternoon to late evening during the week, with the optimal times being after 1 PM. Many people also use the platform on Saturday, which is when they are most likely to interact with new content on TikTok. Therefore, if you want more people to see your videos in the “For You” section, it’s best to post during these hours.
Now you know the best time to post on TikTok overall, but what about each day of the week?
Top Engagement Times by Day of the Week
Depending on the day of the week, people’s habits and routines influence their activity on TikTok. If you time your posts correctly, each day presents new opportunities to engage with your target audience. To find the best times to post, let’s look at them by day of the week.
Best Time to Post on TikTok Monday
On average, Monday TikTok times are less active than the rest of the week. The best time to post on TikTok on Monday is at 6 AM, 10 AM, and 10 PM. So, peak engagement occurs either when people are settling in for the workday or as they are winding down from a hectic start to the week.
Best Time to Post on TikTok Tuesday
The best times to post on TikTok on Tuesday are 9 AM, 2 PM, and 4 PM. During the workday, users simply do not have the time to peruse their TikTok feeds. So, you shouldn’t expect much interaction from posts made during such times. But don’t forget about the early morning rush hour (9 AM) and the midday break (2 PM).
Best Time to Post on TikTok Wednesday
The best times to post on TikTok on Wednesday are 9 AM, from 2 to 5 PM, and 11 PM.
Wednesday is one of the most engaging days for many studies, so you should add that to your posting plan.
Best Time to Post on TikTok Thursday
The best times to post on TikTok are Thursday at 9 AM, 12 PM, and 6 PM. It’s also thought to be one of the best days to post on TikTok, and the hours before lunch are ideal. Evenings are also a time when people are very active as they make their way home.
Best Time to Post on TikTok Friday
For Friday, the optimal times to post to TikTok are 5 AM and from 1 PM to 4 PM. Posting on Fridays is most effective between 1 and 4 in the afternoon because people tend to transition into their weekend mindset. Time around 5 AM can capture the attention of users as they prepare to begin their workday.
Best Time to Post on TikTok Saturday
For Saturday, the optimal times to post to TikTok are 11 AM and between 7 PM and 8 PM. Studies have shown that engagement tends to spike at about 11 AM when people are usually getting ready to go out for their weekend plans. Also, between 7 and 8 PM, TikTok users are at their most active.
Best Time to Post on TikTok Sunday
The optimal times to publish on TikTok on Sunday are 8 AM, 2 PM, and 4 PM. Almost every social media network sees a decrease in participation on Sundays. So, the optimum time to post on TikTok on Sundays is any time from 8 AM when people have just gotten up, or around 2 PM and 4 PM when they start to get back from Sunday plans.
So now you have some idea about the best time to post on TikTok, and to help you further, here’s a short breakdown:
| Day of the week | Best time to post |
| Monday | 6 AM, 10 AM, 10 PM |
| Tuesgay | 9 AM, 2 PM, 4 PM |
| Wednesday | 9 AM, 2 – 5 PM, 11 PM |
| Thursday | 9 AM, 12 PM, 6 PM |
| Friday | 5 AM, 1 PM – 4 PM |
| Saturday | 11 AM, 7 – 8 PM |
| Sunday | 8 AM, 2 PM, 4 PM |
Weekday vs. Weekend Posting Patterns
Finding the good times to post on TikTok throughout the week varies from day to day. But all studies agree on one thing: involvement is significantly higher throughout the weekdays than on weekends. That is because people are seeking ways to break out of their usual routines. The majority of people also do not have to get up at the crack of dawn for either a job or school. Thus, involvement starts considerably later in the day.
Yet, you should experiment with both and see what happens. One type of video may do better on weekends, while the other does better during the week. In order to expand the reach of your top-performing content beyond your typical audience, you can also buy TikTok shares.
How the TikTok Algorithm Reacts to Posting Time
The TikTok algorithm has a significant impact on the visibility of your content. It rewards videos that receive a large number of views quickly, so timing is crucial for your posts. The key to a successful TikTok video — or complete failure — is posting it during your audience’s active hours, when they are awake and scrolling.
Even while the algorithm handles most of the work, it gives more weight to videos that have early engagement metrics, such as average time spent on the video, shares, saves, comments, and repeat watching. So, you can lose out on a lot of exposure if you post while no one is there to engage with it.
Does Posting Time Affect the “For You” Page?
The time you publish your video affects whether it appears on the For You Page. The TikTok algorithm considers two signals when deciding what to add to the FYP. The post must have similarities with content that the user has interacted with before. Additionally, it needs a lot of interaction to prove that people will like it.
When it comes to the second one, timing is key. There will be more early engagement with newly posted content if you do it when your followers are active. Then, FYPs are more likely to find that post. So, do not skip on what you post, but also ensure you share it at the right time.
Additionally, you can buy TikTok Likes to help your video get noticed and let the algorithm know that your content is worth showing to more people.
Time Zones and Global Audience Considerations
Making a publishing schedule shouldn’t be too difficult if the majority of your target audience resides in the same time zone. However, reaching a global audience can make things more challenging. In this situation, you may ask yourself: When should I post on TikTok?
When deciding when to publish your TikTok videos, you’ll need to take into account time zone differences and geographical locations. If your audience is spread across multiple regions, consider posting at different times to accommodate their local schedules. TikTok analytics can also help you. By navigating to the ‘Top Cities’ and ‘Top Countries’ areas of your statistics, you can see the percentage of users from each region and see which countries your audience is from. You can also use it to monitor engagement rates based on users’ regions, which is great for reaching your audience regardless of their location.
You could also buy TikTok followers to build a strong base and get more viewers from all over the world if you’re just starting to develop a diverse following.
Best Times to Post on TikTok for Musicians and Creators
For a musician, connection is more important than views. If you plan when you post on TikTok, your music will reach people when they’re most open to it. For example, releasing a slow acoustic track in the evening might garner more attention than doing so at noon, when everyone is busy. If you time your content with the daily habits of your target audience, you can turn casual scrollers into loyal fans.
For artists and performers, there are particular TikTok posting times that stand out more than others:
- In the evenings, between seven and ten o’clock, when people tend to relax and are more receptive to listening to new music.
- On Fridays, when everyone is in a good mood and searching for new music to start the weekend.
Optimizing for Music Discovery and Trends
TikTok is a platform that allows trends to evolve at an incredible pace. You can increase your exposure and attract new followers by keeping an eye on these trends. This is the best way to do it:
- Be Observant: Keep an eye on your For You Page as you scroll down the page for any new trends, such as popular sounds, dancing challenges, effects, or new formats. TikTok music videos are similar to Instagram hashtags. They serve as entry points to seemingly endless video threads, one of which may contain your own.
- Quick Adaptation: Be quick to respond if a trend fits in with the tone and target audience of your account. Put your own spin on the trend while it’s still new and popular.
- Authenticity is Key: If following a trend doesn’t seem right for your brand, don’t do it. People can tell when you’re not being genuine, so pay attention to the ones that resonate with you.
- Trend Analysis: You should still study popular trends even if you don’t follow them all. What made them so compelling to the audience? Is there anything you can learn that you can include in your regular content?
Your trend-based posts will reach a wider audience if you publish them during peak engagement times. On top of that, if you want your popular videos to get even more views and engagement from the get-go, you can buy TikTok views.
Using TikTok Analytics to Find Your Ideal Posting Time
Although there are numerous studies on the TikTok algorithm times, they may not necessarily work for everyone. It depends on your audience, your content niche, and even your location. If you really want to know the ideal time to schedule videos for your target audience, you’ll need to experiment with different publishing times and see what works best for them.
Your TikTok analytics provide the most accurate information on the optimal times for you to post on the platform. Examine the results of your previous posts by comparing the number of views and interactions with the times you published them. If you find patterns, incorporate them into your strategy. You can start your search for the best time to post on TikTok by examining the Video Views section. In a nutshell, it shows you exactly which days your material was most popular.
Pro Tips: Tools to Schedule and Analyze Your Posts
If you want to be consistent and publish during peak periods even when you’re busy, scheduling your TikToks in advance is a lifesaver. For this purpose, you can use either the built-in feature in TikTok or a third-party tool. Just to give you a brief rundown:
- TikTok’s Native Scheduler: The desktop interface of TikTok provides access to a simple built-in scheduling feature.
- Third-Party Tools: You can find TikTok scheduling features in many robust social media management systems. They typically come with advanced analytics that can help you understand your audience’s behavior and more. Three of the best and most widely used ones are Later, Buffer, and Hootsuite.
