What Is the Best Time to Post on TikTok in 2024?

Knowing the best time to post on TikTok is a key to success on the platform. It’s no longer a funny app where you scroll through dozens of useless videos every day. TikTok becomes an instrument of influence and a resource for increasing your presence in the digital world. To achieve the needed efficiency, people craft content strategies and plans, generate ideas, collaborate, and do everything they can to present something unique. Still, there’s one detail individuals may forget about. It’s TikTok posting time.

According to the latest stats, TikTok has more than 900 million users daily and is the fifth most-used platform in the world. Moreover, the number of active users keeps rising, and everyone wants to see something that matches their interests. So, what’s the problem in delivering content to your target audience?

Besides knowing what to post, you should also understand when to post your content. By underestimating the posting timing for a specific platform, people lose a solid amount of engagement and income, as your posts won’t trigger the algorithm well enough. Still, it’s not a problem anymore. Keep reading our article to discover what is the best time to post on TikTok and how good timing affects your engagement.

Why It’s Important to Know the Post Timing on TikTok?

Some people may not agree that posting timing matters on TikTok. Since you have a large audience, doesn’t this mean you’ll have solid engagement anyway? Actually, the idea is not just to post content but to post it at the right time. TikTok algorithm prioritizes recent content, pushing it to the top. You basically have more chances of having your content seen by a larger audience, which is important if you use TikTok for promotion.

According to recent stats, the largest amount of TikTok audience is based in the US, which is why people adapt their posting schedule to the US time zone. Still, if you are planning the posting schedule, you should understand where your audience is based. Use TikTok Analytics to find out where your viewers are based. Later, it will help you create a posting schedule and get maximum engagement from the platform.

If we talk about general posting time recommendations, experts recommend following this schedule.

Day of the WeekBest Time to Post
Monday6 am, 10 am, 10 pm
Tuesday2 am, 4 am, 9 am
Wednesday7 am, 8 am, 11 pm
Thursday9 am, 12 am, 7 pm
Friday5 am, 1 pm, 3 pm
Saturday11 am, 7 pm, 8 pm
Sunday7 am, 8 am, 4 pm

The most impactful time frame for posting is between Tuesday and Thursday. Still, it’s an average stat, as the real posting time for your country may differ. Anyway, you should check TikTok analytics to understand what your ideal posting time should be.

 

An infographic titled Best Time to Post on TikTok in showcasing a timetable with optimal posting hours for each day of the week to maximize viewer engagement on TikTok. The days are arranged horizontally, while different time slots are marked vertically, each highlighted with colors that vary according to predicted engagement levels
A detailed infographic displaying the optimal posting hours on TikTok for each day of the week to maximize engagement and visibility.

 

Does the Audience Number Impact the TikTok Posting Schedule?

The follower count actually matters because the more followers you have, the more content you need to generate. Moreover, if the audience is spread across the world and is located in different time zones, people will see your posts at different hours. It means if there’s a late evening in one part of the world, the working day only starts in the other part. So, you have to adapt your posting schedule to match the peak activity.

Best Time to Post on TikTok on Monday

There’s one more thing you should know about posting time—it differs for all platforms. If you compare the best posting times on Instagram and TikTok, you’ll understand that they differ. So, don’t try to copy the posting time from the other platform. Let’s go through each day of the week and outline the best time to add content. First, we will discover the best time to post on TikTok on Monday.

Besides increasing the efficiency of your content, you can also learn additional features to get better engagement on the platform. Check this video to find out the essential details about content creation on TikTok.

For Monday, the best timing will be early morning, when people are on their way to job or school, and they want to scroll feed and find something funny. The time frame is between 6 am and 10 am. The second time frame is late evening from 6 pm to 10 pm. This is the time when people are chilling before dinner and before bed. They want to relax, and the best way for them to relax is to engage with your content.

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Best Time to Post on TikTok on Tuesday

On Tuesday, we have three time spots to share content on TikTok: 2 a.m., 4 a.m., and 9 a.m. The idea is to catch the time frame when people check their social media early in the morning and late at night. It may sound strange, but experts consider Tuesday as one of the best days to post content.

tik-tok-for-business

With the TikTok video scheduler, you can create and optimize your TikTok posting plan, build a strong content plan, and forget about delays.

Best time to post on TikTok on Wednesday

As the best time to post on TikTok on Wednesday, you should choose completely different spots: 7 a.m., 8 a.m., and 11 p.m. Why it’s early morning again? People usually want to refresh their minds and prepare for the new day, so it’s up to you to give them something unique. At the same time, when they are scrolling the feed before going to bed, they relax by watching cool videos and thinking of something neutral.

Best Time to Post on TikTok on Thursday

The best time to post on TikTok on Thursday includes one morning slot, one midday slot, and one evening slot. Consider adding your content at 9 a.m., 12 p.m., and 7 p.m. It’s a balanced posting schedule. Before work, during the lunch break, and at the end of the day are good posting times. People have a few moments to engage with content and bring you the activity you were looking for.

Best Time to Post on TikTok on Friday

For Friday, consider picking these time slots: 5 a.m., 1 p.m., and 3 p.m. The idea is to achieve maximum engagement early in the morning and before evening. On Fridays, people usually switch to other forms of media or spend time in real-time activities. That’s why it’s essential to catch a time frame when they actively use social media so you can get more views, likes, and shares.

Best Time to Post on TikTok on Saturday

When it comes to the weekend, we say that the best time to post on TikTok on Saturday is 11 a.m., 7 p.m., or 8 p.m. Daily social media activity decreases during the weekend, so we need to take maximum advantage of the situation.

Best Time to Post on TikTok on Sunday

On Sundays, the idea is to draw the attention of those who wake up early in the morning and then do it again before evening. So, the best time to post on TikTok on Sunday is 11 a.m., 7 p.m., or 8 p.m.

Posting three times a day on TikTok is a standard because you don’t spam your followers’ feeds but, at the same time, offer multiple videos to watch. With that, you only need to find the best time to post for your audience, and you will see the growth of your TikTok account.

How to define the best posting time on TikTok

As we said, you should adapt your posting schedule to your target audience because they are those who give you engagement and income. To identify the best time to post your content on TikTok, consider doing the following:

  • Create a TikTok business account. This is a free feature that gives you access to advanced metrics and analytics. It allows you to receive more information about your audience, identify the best time for engagement, and more.
  • Use the TikTok analytic dashboard. In the creator tool section, find Analytics, and open this dashboard in your business account. When it happens, you will see all the stats in your business account.
  • Discover the activity of your audience. To discover the best time for posting on TikTok, you need to understand when your audience is the most active. Find a pane called “follower activity” and click on it. It’ll show you all the needed metrics.
  • Evaluate activity under individual posts on TikTok. When you check the audience activity, you receive overall information. Still, it may not be enough, and you should analyze the specific posts to get more data. Get to the Content tab and get the information about average watch time, total play time, total number of reactions, and how people found your content (on your page or on the For You page).

Besides, you’ll see the time and the day your videos were posted. With this data and information about each piece of content, you can create your own posting schedule. Still, if your account is not popular enough, you can boost your presence and buy TikTok followers. This will be a solid promotional step that will help you increase your engagement.

Best Times to Post on TikTok: Advice for Industries

When you are an independent content creator, you have your personal posting schedule. Still, when it comes to large companies and businesses, the situation changes. Big companies have a specific content strategy that differs depending on their budget and capabilities. How should they post content? We summarized the most important recommendations about posting time on TikTok below:

  • For restaurants, it’s better to post during the afternoons from Monday to Thursday.
  • For real estate agents who use TikTok to promote their listings, it’s best to post in the morning (ideally, at 10 a.m.) from Monday to Thursday.
  • Gamers should also post in the morning, but they can do it daily.
  • Non-profit organizations may move their posting to the first half of weekdays, adding content from 10 a.m. to 2 p.m.
  • Schools should pick a time frame from Monday to Thursday and add new content from 11 a.m. to 3 p.m.

First, when you start implementing your new posting schedule, your engagement may not rise as quickly as you want. In this case, give yourself a small boost and buy TikTok likes. It will make content more visible and helps you stand out among competitors.

How to Increase Your Engagement Besides Posting on Time?

High engagement is not just about posting timing; it’s also about optimizing your content. TikTok videos are meant to be short and catchy, giving people the right sense. First and foremost, you should work on the length of your video. There are two major strategies based on different video lengths. The first is to create ultra-short videos no longer than 10 seconds. The second strategy involves longer videos that last more than 54 seconds.

Longer videos are better for overall engagement, but you still need to measure the length of your content according to the audience’s preferences. This is where TikTok analytics help you because you see how exactly people watch your videos, what they prefer, etc.

Hashtags are navigators of the content on TikTok. They help creators mark their videos and increase engagement, and they help viewers find videos that match their interests. Still, you should be careful and avoid overloading your video with different hashtags.

To understand how hashtags work in 2024 and what tags you need to use, check the video below. The author reveals insights about the most viral hashtags and explains how to use them for content promotion.

 

Trends rule the world, and it’s hard to disagree with this statement. People follow trends and search for content that matches them. By following trending topics, you can understand what type of content users prefer. It may give you ideas on how to change your videos, what to add, etc. At the same time, when you monitor current trends, you see when people make posts, and this can help you optimize your posting time on TikTok.

To ensure you won’t miss anything, consider following TikTok creators. These people usually start and push trends, making them viral. Analyze their content and find out how and when they make posts. Also, when posting your own content, engage with the audience and ask them for feedback. Followers can help you improve as a content creator by saying how the content looks, what should be changed, and whether the posting time should be changed or not.

Is Posting Time on TikTok Crucial?

Posting time matters regardless of your status, the number of followers, or your monthly revenue. When you are a content creator, you need to worry about two things: satisfying your audience and triggering the platform algorithm. That’s why it’s essential to post content at the time when your followers show the highest activity. However, even when you follow all the recommendations, it still may not be enough, so you have to invest in paid promotion as well. To help your videos get on top, buy TikTok shares. This option helps you share your content more effectively and become visible on other platforms, so more people will come to watch your videos on the platform. You may not see rapid changes, but soon, when people will adapt to your posting schedule, you will see the difference.

Why does the time of posting on TikTok matter?

The time of posting on TikTok matters because the platform prioritizes recent posts and makes them visible on the For You page.

How can I find out where my TikTok audience is located?

Access the followers tab on TikTok and find data about your audience. You will see the geographical location of your followers, the time they watch your content, etc.

What are the general best times to post on TikTok in the U.S.?

The posting time changes depending on what day it is. In general, creators focus on posting in at least two time slots: early in the morning and late at night.

How often should I analyze my TikTok posting strategy for effectiveness?

Analyze your posting at least once per two or three months to understand peak activity times, and other metrics to implement changes and improve your posting schedule.