Riding the TikTok Wave: Best Guide to Music Promotion on the App

Utilizing online platforms to spread the word about a new album’s release is essential in the digital age. TikTok is the best way to promote your music right now, and if you’re not already using it, you’re leaving money on the table. 

I know that preparing a song for release isn’t easy and involves several steps, from finding an appropriate instrumental to recording catchy vocals. 

That’s why investing as much effort into marketing as you did into creating the song before releasing it to the public is crucial.

In this article, we will explain the best practices for making your music stand out on TikTok, now the most widely used social media platform.

Why TikTok? Isn’t it for kids?

One of the most popular social media sites for musicians to market their music is TikTok, which began in 2016. And you won’t think it’s a kids’ app when you find out that: 

  • On TikTok, more than a billion people may be reached by musicians at once. 
  • Artists can show off music that has yet to be released as part of their marketing plan. 
  • On this app, you may reach your specific demographic cheaply. 
  • The accent is not on polished press photos of the band as much as it is on genuine, off-the-cuff clips.
  • TikTok pays royalties to musicians.

Yep, that’s right. 

TikTok uses a portion of its earnings to pay artists royalties. 

TikTok can license music on its platform due to agreements with music distributors and record labels. Musicians get royalties from the app’s distributors for the usage of their work. 

Artists may submit their music to TikTok as well as other streaming services like Spotify via services like Distrokid, CD Baby, and Tunecore.

TikTok’s 2023 Content Ranking Algorithm 

The TikTok algorithm is designed to deliver the most exciting and relevant videos to consumers. 

The more views and likes your videos get, the higher they’ll appear in search results. You may utilize this data to develop a successful app strategy, as we’ve already mentioned. 

While determining a video’s rating, the TikTok algorithm considers several factors:

  1. User interaction. Content popularity is determined by user interaction: the number of likes, comments, and shares it receives. The frequency and quality of interactions matter too.
  2. The number of views. Rankings are based in part on the number of times your work has been viewed. It’s worth noting, though, that the algorithm also factors in the ratio of likes and comments to total views. 
  3. Watch time. The more time people spend with your video, the higher it will appear in search results. 
  4. High-quality videos do better in the algorithm. Things like well-balanced illumination, crisp audio, and aesthetically pleasing visuals fall under this category.
  5. Relevance: For each user, the algorithm gives more weight to information tailored to their specific interests and activity on the service. Things like hashtags, accounts followed, posters’ identities, and content engagement all impact.

Best TikTok music promotion methods

  • Trending Hashtags are your everything!

TikTok is hashtags or nothing. Getting your music in front of more people is as simple as using hot hashtags that people are already talking about. 

You could use #hiphop or #rap if you were a hip-hop musician. Ensure the hashtags you choose are trending and appropriate for your music. 

Google Trends is an excellent resource for keeping up with the latest music industry buzz and trending topics.
Remember that hashtags are only one piece of a comprehensive social media plan. Provide valuable material, interact with your target demographic, and use other social media tools to boost your profile’s exposure and readership.

  • Don’t ignore trending challenges 

Challenges are a great opportunity to showcase your skills to a broader audience. Find challenges that fit the style of music you’re making and enter them. Promoting your music may be as simple as adding it to the challenge. 

As a musician, you may either come up with your own competition or participate in an existing one. If your challenge video becomes viral, you’ll get more views and subscribers no matter what.

  • Create Behind-The-Scenes TikToks

By giving them a glimpse of what goes on behind the scenes, you may strengthen your relationship with your audience. For example, you may upload videos of your regular life and record sessions and rehearsals. 

This material may make your listeners feel more connected to you as a person and gives them insight into the creative process behind your music.

@troyroscoe_ PART 1- Behind the scenes ✨ #behindthescenes #musicvideo #newhopeclub ♬ original sound – TROY ROSCOE

  • Employ Eye-Catchy Videos 

As TikTok is primarily a visual platform, creating striking graphics for your songs might give them an edge. You may make music videos exclusively for TikTok, add eye-catching visuals, and employ special effects. 

Your work is more likely to go viral if it has a strong aesthetic appeal. People’s attention spans are limited in today’s fast-paced environment. 

If your video doesn’t grab them inside the first five seconds, they’ll probably skip over it. Possessing appealing images might help you draw in and hold your audience’s attention. 

A visually beautiful video is more likely to leave an impact on the viewer. They are more likely to remember your film and may even show it to their friends.

  • Help TikTok Recommend your videos! 

TikTok collaborations or duets are a great way to increase your content’s visibility and reach. This is because the identity of the creator is taken into account by the TikTok algorithm. 

This data is handy for targeting the right audience for your videos. For instance, if the TikTok algorithm determines that Emily Marico’s cooking videos and Owen Han’s TikToks are similar, it will begin promoting Emily’s videos to Owen’s followers. 

Do you get my point now? You should do all in your power to ensure the algorithm gets you.

@harrythedrummer #duet with @MuchMusic Without Me👶 Requested by @💫🐕𝔼𝕞𝕚🐶💫 #carice#musicduet#foryou#halsey#withoutme#music#love#kids#song#duets#trending#viral#fypシ ♬ original sound – MuchMusic

  • Make use of TikTok Live

A terrific method to interact with your followers in real-time is through TikTok Live. You may utilize it to perform live, answer questions, or organize a Q&A session. 

Utilizing TikTok Live may let you connect with your fans more deeply and promote your music. 

You can communicate with your followers in real-time on TikTok Live, which boosts interaction and fosters a feeling of community. 

Your live will be more interesting and engaged if you respond to questions, respond to comments, and even take requests from your viewers. 

You can show off your individuality and give your fans a genuine TikTok Live experience. In addition, because your followers can see you in real-time, you may more easily gain their trust and establish a relationship with them.

  • Make content buckets that fit the content you have. 

I know how it happens sometimes; You wake up and promise to post something before lunch.
Then, oops, you had lunch and still need to start making new videos.
You have 0 ideas and feel desperate.
You scroll and scroll your FYP, but your head is still empty.
At this point, you feel like you’re going nuts. 

That’s where content buckets help. 

The aim is to have 5-10 categories of posts you frequently use so that you can always decide what to create. 

Just find 5 types of TikTok you can create from time to time and use them when nothing comes to your mind. 

  • Posting on a regular basis is crucial for TikTok promotion

TikTok is useful for artists because people aren’t necessarily seeking long-form videos. This makes it appropriate to provide short-form material that can increase interaction. People are looking for short comedic videos or instructional videos to view during their downtime. Promoting your music may be as simple as commenting on a weekly TV show or recommending your favorite restaurants.

In general, you can post anything; just make sure you do it regularly.

Here are some of the best practices for creating TikTok videos: 

  • Videos should last between 15 and 20 seconds. 
  • Most of the time, voiceovers or music are used to accompany videos. 
  • Instead of polished material, TikTok fans like to see more individuality. 

You can record information in advance and keep it as a draft for posting later. 

Consider getting paid TikTok promotion 

You can never truly tell what will go viral on social media, which is its blessing and burden.

Utilizing some of that boost magic on your TikToks is in no way dishonest; in fact, it’s just brilliant. 

Despite knowing the ins and outs of the TikTok algorithm and posting at optimal times, you may still find it difficult to expand your reach and connect with a larger audience. That’s where TikTok paid promotion comes into play. By getting paid promotion for TikTok, you can effectively boost your content’s visibility and potentially reach thousands of new followers. So, while some may view it as cheating the system, buying real TikTok promotion can be a smart move for creators who want to grow their presence on the platform.

There are many alternative ways to promote your music on TikTok or boost your organic promotion, but PromoSound TikTok promotion service is the finest way to do it. PromoSound leverages TikTok’s powerful technology to help your creative, engaging TikTok content reach a whole new audience. 

If you’re stuck and need some assistance, the PromoSound TikTok promotion service is a worthwhile investment.

Why would you bother buying organic TikTok followers?

If you decide to buy TikTok followers, you may see an immediate increase in your follower count, which could give the appearance of social proof and potentially attract more organic followers. Additionally, having a larger following may help you gain more visibility on the platform, as TikTok’s algorithm tends to favor accounts with high engagement and activity levels. So, by buying real TikTok followers, you can: 

  • Reach more users
  • Get more likes, shares, and comments
  • Drive traffic to your profiles on other platforms

Paying for TikTok likes will instantly boost your career

Similar to other social media platforms, TikTok users can “like” videos they enjoy. That may help the video become popular on the network. It is common knowledge that well-known and trendy bloggers promote various items on social media. That’s why a lot of bloggers see buying TikTok likes as an investment in their accounts. 

Getting more likes on TikTok is a great way to get your video seen by a large audience and to the top of the trending videos. Views rise in tandem with the number of likes the video receives. Moreover, buying likes as well as buying TikTok views can affect your content’s visibility.

Advantages of paid TikTok likes and views from PromoSound

  1. Quick Results. When people ‘like’ it, it’s quickly gaining popularity on a platform and is organically gaining more views.
  2. Reliability. You may increase your visibility and reach by buying TikTok Likes
  3. Genuine Likes. When you purchase TikTok Likes, you will see a significant increase in the number of organic followers and likes. In addition, your music will benefit greatly from having a TikTok account since the platform boasts some of the highest interaction rates of any social media platform.

To wrap things up

It’s safe to say that if you’re an artist seeking fresh ways to promote your music to the people, TikTok should be an integral element of your music marketing plan. 

You can make a name for yourself in the world of social media with the help of TikTok music promotion. You now have the opportunity to launch the successful music career of your dreams thanks to the platform, which makes it easy for millions of people to view your work every day. And now, after reading this article, you know the best ways to reach your goals! So, don’t hesitate and go build the career of your dreams!