How to Increase Views on TikTok Using Various Methods?

Success on TikTok could be achieved only if people are interested in your content. When people work on increasing their brand visibility, they often forget about TikTok, which is a big mistake. Underestimating TikTok means losing a solid part of your daily views, dozens of potential followers, and, finally, your income.

Due to its format, TikTok is one of the most comfortable platforms for promoting music. Short, energetic, and intense videos don’t take much time but draw people’s attention. Moreover, TikTok is a platform for effective content monetization, so you can use it to earn additional income. The only question is: how to get more views on TikTok? This metric is crucial for content monetization and the overall success of the project, so you do everything to maximize the view count.

People think the only way to gain more views is to buy a paid social media promotion, but it’s not true. Keep reading to uncover simple techniques that’ll help you succeed on the TikTok platform.

How Do We Count TikTok Views?

First, we need to clarify what is considered a view on TikTok. From the moment someone opens your video, it’s considered a view. This differs from other platforms. For example, on YouTube, you will get a view only when someone watches your video for at least 30 seconds. Still, if you watch your own videos multiple times, the system won’t count them as views. Even if users immediately skip your videos, they will still be considered as views.

From here comes the next question: how much does TikTok pay for views? Your total earnings depend on the overall performance of your videos and on the status of your profile. You can select one of two programs for creators: TikTok Creativity Program or Creator Fund.

The Creator Fund program was announced in 2020 while the Creativity Program appeared in February 2023. Later, in November 2023, TikTok announced that the Creativity Program would become major for most markets, replacing the first initiative. To join the Creativity Program and unlock monetization for your TikTok videos, you should match the following criteria:

  • Be 18 years of age or older.
  • Have no less than 10,000 followers.
  • Get at least 100,000 views on your profile for the last 30 days.
  • Create engaging videos that last more than 1 minute.

These requirements don’t differ from those you have for the Creator Fund program. The only major difference is that you don’t need long videos for participation.

The TikTok Creator Fund was created with the purpose of paying users for organic content, not sponsored one. All the videos should be original and plagiarism-free. If you repost or borrow videos from other platforms, they won’t be monetized. To join the program, you have to submit the application. If something is wrong (for example, you didn’t meet all the criteria), you will get notified. Such a system may remind us of the SoundCloud Next Pro, which unlocks monetization for those who want to learn on SoundCloud.

Your payment will come every month according to your performance on the platform. To maximize your income from this source, you must get more views on TikTok. Now, let’s get to know how to increase the view count and start earning more.

Optimize Your Content to Get More Views

Content is the main engine of income on TikTok, so you have to do everything to improve it. In addition to great audio and video quality, you should optimize your videos for SEO. This means giving your posts proper captions and descriptions and using hashtags that match the topic. Don’t take too much: using up to 5 hashtags on your videos will be enough. Look for the most usable tags that represent the topic you work in, so users will easily find your content during the search.

It’s not only about the description and caption we see at the bottom of the video. It’s about a preview, an in-video text, and other elements inside your videos.

TikTok has its specific search engine. If you want to reach maximum engagement on the platform, you have to understand how it works. In this video, the author explains how to optimize your content with keywords and get more views on TikTok videos.

Follow the Trends

Trending content always will be in favour on TikTok. Everything that goes viral creates engagement, and makes people watch videos over and over again is great. Use it to your advantage and increase the view count on TikTok. It doesn’t matter what niche you belong to – you will always have trends around you. Influencers create trends themselves, and other creators just make these trends viral.

If we analyze the trends right now, dancing videos seem to dominate the platform. Moreover, such posts get colossal engagement as the number of views easily surpasses 1 million.

The dancing trend is dominating the platform right now, as millions of TikTok users are watching videos related to it.

What’s also important is that analyzing trending topics helps you optimize your own videos by picking up the best hashtags and writing engaging descriptions. People often follow trending hashtags, so once you find the right one for your content, you can increase the view count. Also, it gives you hints about trending songs and sound effects, which is also important for getting more views on TikTok. For instance, if you create videos with transitions, swaps, or other effects, use sounds that will make such moments more realistic.

You can search for trending sounds on the platform. To do this, do the following:

  • On TikTok, tap the “+” button and select the “Sounds” section at the top of the screen
  • Scroll through this section and choose the sound that fits your content.

Collaborate With Bloggers and Influencers

If you are a newcomer and want to increase your presence on the social media platform, it’s not enough only to buy a TikTok promo. You need to do more and be consistent to always push your videos to the top. Another way to do this is to initiate collaborations with bloggers and influencers from your niche.

Since you don’t have a large audience at the beginning, you can introduce yourself to your potential followers by cooperating with major players. They have a bigger reach and higher engagement, so when you appear in their videos, you will have a serious boost.

Promote Your Content on Other Platforms

When you create videos specifically for TikTok, it doesn’t mean you can’t share them on other platforms. On the contrary, cross-platform promotion is an effective tool that helps you engage with different audiences and showcases another side of your content creation skills. Instagram reels and stories were made for short and funny videos. People will see them in the feed and somehow react to it. Don’t forget to mention your TikTok nickname and place a link in your bio. If people are really interested in such content, they will proceed to the profile and check other videos.

Hook Attention and Make People Watch Your Videos

Users see dozens of videos in their feeds daily, and sometimes they scroll too fast. You need to make them watch your videos by adding a hook that will trigger them. For example, if you ask a controversial question or make a statement people people wouldn’t agree with, it’s a way to increase the view count on TikTok. Individuals who don’t agree with your point will definitely watch your video to understand your point and start a discussion. People will leave comments, so you will get even more engagement only by creating a discussion.

Analyze Your Audience Using TikTok for Business

To increase the view count and the overall engagement, you have to understand what works for your audience and what doesn’t. To do this, access TikTok for Business and receive insights about your viewers. On the main page, you can select the following criteria:

  • Type of your audience (Millenials, Gen X+, Gen Z, etc.)
  • Location (continents and major regions)
  • Industry (auto, beauty, fashion, entertainment, financial services, etc.)
  • Holidays and events (Superbowl, Valentine’s Day, Halloween, Ramadan, etc.)
  • Types of insights (creator insights, people’s insights, brand trust data, etc.)

Once you select your criteria, the system will present the information.

That’s what stats from TikTok for Business look like.

Set up a Personal Posting Schedule

Getting more views on TikTok is also about consistency and timing. By selecting the time when your audience is the most active, you get more views almost after the release. Monitor your followers and define the time when they show the highest activity. Remember that the posting time for TikTok differs from posting time on Instagram and other platforms. Don’t try to copy the schedule. Instead, take time and create a new one for TikTok.

Day of the weekTimeContent typeNotes
Monday12:00 PMTrending ChallengeFocus on popular trends
Tuesday5:00 PMEducationalShare tips or how-to guides
Wednesday7:00 PMBehind the ScenesShow your process
Thursday1:00 PMCollaborationTeam up with other creators
Friday6:00 PMFunLight-hearted content
Saturday10:00 AMUser InteractionsQ&A or respond to comments
Sunday3:00 PMWeekly RoundupHighlights of the week

This is what your posting schedule may look like. Still, consider that it’s better to post three times per day, so you will need to create content in two more time slots.

Use Paid Promotion Wisely

Promotion is also one of the ways to get more TikTok views and make your content viral. Still, you should understand your evaluate your capabilities and set realistic goals. Depending on how much content you post and how much engagement it gets today, choose an appropriate package and buy TikTok views in the needed amount. Specialists will start delivering the engagement the moment you purchase the package. The delivery time always differs, but you won’t wait long to see the first results. Moreover, all the engagement is organic as there are no bots or fake accounts used by specialists.

How does TikTok count views, and why does it matter for my brand?

TikTok counts views the moment your video appears in the users’ feed. The view count matters because it directly impacts the TikTok algorithm.

What strategies can I use to ensure my content reaches a wider audience on TikTok?

Post content consistently, and use trending hashtags and those that relate to your topic. Additionally, use popular music and follow trends to find unusual ideas for your content. Once you do in constantly, you won’t have a low view count on TikTok.

How do I find the best times to post on TikTok for my specific audience?

Analyze the behavior of your audience and define the time when they remain the most active. Based on this data, create your unique posting schedule and start posting content.

In what ways can collaborating with influencers boost my TikTok views?

By collaborating with influencers on TikTok, you introduce yourself to a bigger audience, get a different experience, and understand how to improve your content for better engagement.