Author

Olena Zotova

Olena Zotova writes about the music industry for PromoSound. Her guides cover releases, streaming platforms, playlist pitching and the business side of being an independent artist.

She holds a Bachelor's degree in Translation (English and French) from Taras Shevchenko National University of Kyiv and a Master's degree in Journalism.

Her articles have appeared in Electrodiggers, Fader, Zbeat, Top Ghost Tracks, KTUB, Demopoolbase, HipHopAdvisor and HipHopShot. Besides PromoSound, she writes for the music promotion service RocketFame.

97 articles

Latest by Olena Zotova

Spotify

Spotify Promotion Packages: What’s Included and Which Metrics They Support

A vague Spotify package can make good campaign results impossible to judge. Spotify promotion packages bundle one or more Spotify-specifi...

Olena Zotova 10 min read Oct 02, 2026

Beatport

How to Sell Music on Beatport: A Step-by-Step Guide for Artists and Labels

You cannot treat Beatport like a normal self-upload store. To sell music on Beatport, an artist normally delivers the release through a m...

Olena Zotova 11 min read Sep 29, 2026

Music Industry

Music Promotion Packages: What’s Included and How They Work

A vague promo bundle can waste a release before listeners even find it. A music promotion package combines several promotional actions in...

Olena Zotova 12 min read Sep 25, 2026

Music Industry

Music Streaming Promotion: How to Grow Across Streaming Platforms

Streams without listener behavior usually mean the campaign is wasting money. Music streaming promotion is the process of increasing disc...

Olena Zotova 10 min read Sep 22, 2026

Resident Advisor

How to Use Resident Advisor to Promote Yourself as a DJ

Half-empty RA profiles make solid DJs look unbooked. A DJ can play a strong set, get photographed properly, and still lose the trail onli...

Olena Zotova 9 min read Aug 21, 2026

Resident Advisor

How to Create and Optimize Your Resident Advisor Artist Profile

Your RA profile can look inactive while your DJ calendar is busy. Resident Advisor is where club-goers, promoters, and followers check wh...

Olena Zotova 9 min read Aug 20, 2026

Resident Advisor

What Is Resident Advisor (RA) for DJs and Electronic Music Artists?

DJs lose bookings when promoters cannot verify their scene footprint quickly. Resident Advisor matters because it gives electronic music ...

Olena Zotova 5 min read Aug 18, 2026

Beatport

How Do Beatport Charts Work? Top 100, Hype Charts and Music Promotion

Beatport chart chasing punishes artists who ignore buyer behavior. A chart run starts before release day because Beatport is a store with...

Olena Zotova 8 min read Aug 17, 2026

Beatport

What Is Beatport for Artists? How Beatport Works for DJs, Producers and Labels

Beatport rewards specific buyer demand, not vague artist popularity.That makes it confusing for new producers who treat every platform th...

Olena Zotova 10 min read Aug 15, 2026

Beatport

How to Sell Music on Beatport as an Independent Artist

Beatport rejects sloppy release planning faster than artists expect.

Olena Zotova 8 min read Aug 14, 2026

Music Industry

What Music to Listen to While Doing Homework

There is a version of studying that looks great from the outside. Desk organized, notes spread out, headphones on. But what is actually c...

Olena Zotova 8 min read Mar 31, 2026

Music Industry

Binaural Audio Explained A Student Friendly Learning Guide

The last twenty years have witnessed numerous transformations in the field of audio technology. There is no longer the sound of left and ...

Olena Zotova 4 min read Mar 17, 2026

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