Автор

Olena Zotova

Олена Зотова пишет о музыкальной индустрии для PromoSound. Её гайды о релизах, стриминговых платформах, питчинге в плейлисты и бизнес-стороне карьеры независимого артиста.

У неё степень бакалавра по переводу (английский и французский) Киевского национального университета имени Тараса Шевченко и магистратура по журналистике.

Её статьи выходили в Electrodiggers, Fader, Zbeat, Top Ghost Tracks, KTUB, Demopoolbase, HipHopAdvisor и HipHopShot. Кроме PromoSound, она пишет для сервиса музыкального продвижения RocketFame.

99 статей

Последние статьи Olena Zotova

Album cover with a giant eye hanging in a gallery frame above sealed studio headphones

Music Industry

Seen Before Heard: Release Visuals for Artists Without a Design Budget

A listener almost always sees a release before hearing it: a cover thumbnail in a playlist, a loop on the player screen, a clip preview i...

Olena Zotova 4 min read нояб. 04, 2026

Giant envelope with an orange music-note wax seal being pushed into a chrome inbox slot, next to an empty spam bin

Music Industry

How to Pitch Your Music by Email (and Actually Land in the Inbox)

You sent two hundred emails about your single. You got three replies, and you suspect most of the rest never reached a human at all. That...

Olena Zotova 17 min read окт. 19, 2026

Spotify

Продвижение в Spotify: сколько стоит каждый вариант в 2026 году

Сколько стоит продвижение в Spotify в 2026 году: бесплатный питч редакторам, Marquee и Showcase от $100, комиссия Discovery Mode, реклама...

Olena Zotova 7 min read окт. 02, 2026

Beatport

How to Sell Music on Beatport: A Step-by-Step Guide for Artists and Labels

You cannot treat Beatport like a normal self-upload store. To sell music on Beatport, an artist normally delivers the release through a m...

Olena Zotova 11 min read сент. 29, 2026

Music Industry

Music Promotion Packages: What’s Included and How They Work

A vague promo bundle can waste a release before listeners even find it. A music promotion package combines several promotional actions in...

Olena Zotova 12 min read сент. 25, 2026

Music Industry

Music Streaming Promotion: How to Grow Across Streaming Platforms

Streams without listener behavior usually mean the campaign is wasting money. Music streaming promotion is the process of increasing disc...

Olena Zotova 10 min read сент. 22, 2026

Resident Advisor

How to Use Resident Advisor to Promote Yourself as a DJ

Half-empty RA profiles make solid DJs look unbooked. A DJ can play a strong set, get photographed properly, and still lose the trail onli...

Olena Zotova 9 min read авг. 21, 2026

Resident Advisor

How to Create and Optimize Your Resident Advisor Artist Profile

Your RA profile can look inactive while your DJ calendar is busy. Resident Advisor is where club-goers, promoters, and followers check wh...

Olena Zotova 9 min read авг. 20, 2026

Resident Advisor

What Is Resident Advisor (RA) for DJs and Electronic Music Artists?

DJs lose bookings when promoters cannot verify their scene footprint quickly. Resident Advisor matters because it gives electronic music ...

Olena Zotova 5 min read авг. 18, 2026

Beatport

How Do Beatport Charts Work? Top 100, Hype Charts and Music Promotion

Beatport chart chasing punishes artists who ignore buyer behavior. A chart run starts before release day because Beatport is a store with...

Olena Zotova 8 min read авг. 17, 2026

Beatport

What Is Beatport for Artists? How Beatport Works for DJs, Producers and Labels

Beatport rewards specific buyer demand, not vague artist popularity.That makes it confusing for new producers who treat every platform th...

Olena Zotova 10 min read авг. 15, 2026

Beatport

How to Sell Music on Beatport as an Independent Artist

Beatport rejects sloppy release planning faster than artists expect.

Olena Zotova 8 min read авг. 14, 2026

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