Автор

Olena Zotova

Олена Зотова пишет о музыкальной индустрии для PromoSound. Её гайды о релизах, стриминговых платформах, питчинге в плейлисты и бизнес-стороне карьеры независимого артиста.

У неё степень бакалавра по переводу (английский и французский) Киевского национального университета имени Тараса Шевченко и магистратура по журналистике.

Её статьи выходили в Electrodiggers, Fader, Zbeat, Top Ghost Tracks, KTUB, Demopoolbase, HipHopAdvisor и HipHopShot. Кроме PromoSound, она пишет для сервиса музыкального продвижения RocketFame.

97 статей

Последние статьи Olena Zotova

Spotify

Spotify Promotion Packages: What’s Included and Which Metrics They Support

A vague Spotify package can make good campaign results impossible to judge. Spotify promotion packages bundle one or more Spotify-specifi...

Olena Zotova 10 min read окт. 02, 2026

Beatport

How to Sell Music on Beatport: A Step-by-Step Guide for Artists and Labels

You cannot treat Beatport like a normal self-upload store. To sell music on Beatport, an artist normally delivers the release through a m...

Olena Zotova 11 min read сент. 29, 2026

Music Industry

Music Promotion Packages: What’s Included and How They Work

A vague promo bundle can waste a release before listeners even find it. A music promotion package combines several promotional actions in...

Olena Zotova 12 min read сент. 25, 2026

Music Industry

Music Streaming Promotion: How to Grow Across Streaming Platforms

Streams without listener behavior usually mean the campaign is wasting money. Music streaming promotion is the process of increasing disc...

Olena Zotova 10 min read сент. 22, 2026

Resident Advisor

How to Use Resident Advisor to Promote Yourself as a DJ

Half-empty RA profiles make solid DJs look unbooked. A DJ can play a strong set, get photographed properly, and still lose the trail onli...

Olena Zotova 9 min read авг. 21, 2026

Resident Advisor

How to Create and Optimize Your Resident Advisor Artist Profile

Your RA profile can look inactive while your DJ calendar is busy. Resident Advisor is where club-goers, promoters, and followers check wh...

Olena Zotova 9 min read авг. 20, 2026

Resident Advisor

What Is Resident Advisor (RA) for DJs and Electronic Music Artists?

DJs lose bookings when promoters cannot verify their scene footprint quickly. Resident Advisor matters because it gives electronic music ...

Olena Zotova 5 min read авг. 18, 2026

Beatport

How Do Beatport Charts Work? Top 100, Hype Charts and Music Promotion

Beatport chart chasing punishes artists who ignore buyer behavior. A chart run starts before release day because Beatport is a store with...

Olena Zotova 8 min read авг. 17, 2026

Beatport

What Is Beatport for Artists? How Beatport Works for DJs, Producers and Labels

Beatport rewards specific buyer demand, not vague artist popularity.That makes it confusing for new producers who treat every platform th...

Olena Zotova 10 min read авг. 15, 2026

Beatport

How to Sell Music on Beatport as an Independent Artist

Beatport rejects sloppy release planning faster than artists expect.

Olena Zotova 8 min read авг. 14, 2026

What Music to Listen to While Doing Homework

Music Industry

Какую музыку слушать во время учёбы и выполнения домашних заданий

Внешне всё выглядит идеально: стол в порядке, конспекты разложены, наушники на ушах. Но то, что звучит в этих наушниках, влияет на учёбу ...

Olena Zotova 7 min read март 31, 2026

Binaural Audio Explained A Student Friendly Learning Guide

Music Industry

Бинауральный звук: понятный гайд для тех, кто хочет разобраться в теме

За последние двадцать лет аудиотехнологии изменились до неузнаваемости. Сегодня в музыке, играх и кино уже недостаточно просто левого и п...

Olena Zotova 3 min read март 17, 2026

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