For musicians trying to promote their songs and grow their fan base in the current digital era, social media is a vital tool. Sharing your music on social media is the simplest way to get a lot of free publicity, regardless of whether you are celebrating many plays or promoting a new album with a remix.
Spotify has a leg up when it comes to sharing platforms because it is the largest music streaming service globally. Music sharing on Facebook, Instagram, Snapchat, and other social media sites is very simple with Spotify.
In this guide, we’ll teach you how to share song on Spotify. You’ll also learn about the power of Spotify links, which will help you promote your music even more. Without further ado, let’s dive into the matter at hand.
How to Share Your Spotify Music Effectively
Getting into the “social” side of streaming music was one of the smartest things Spotify has ever done. Due to its features, you can have a more personal and involved connection with your Spotify audience by sharing your song on social media. Your followers can stream your music directly, save it to playlists, and even share it with friends. This raises your streams and improves your visibility and credibility as an artist.
Spotify makes it really easy for musicians to share their music online. And that will always be enough to win over an artist. You can share your songs on social media, messaging apps, or even with a QR code with just a few clicks. Let’s discuss sharing songs on Spotify in detail and show you how to do that effectively.
- Sharing on Instagram Stories
- Sharing on Facebook Stories
- Using Spotify Codes
- Embedding Spotify Links on Websites
- Best Practices for Promoting Spotify Tracks
- Understanding Spotify’s Sharing Features
Sharing on Instagram Stories
The era of screenshots is over. You can now upload content to Instagram Stories with a clickable link that takes your followers directly to Spotify.
Do you wonder how to share Spotify songs to an Instagram story? Simply search for any song on Spotify. Follow the three-dot menu to select Share and then Instagram Stories. Then, a Story will open, including the artwork or profile photo. After placing it wherever you like, you can swipe up to add more stickers, drawings, or comments. Unfortunately, you can’t attach songs in the standard manner or play a preview. Once it has been shared, however, a link that reads Play on Spotify will appear in the top left corner.
Using Spotify Canvas as an Instagram story to share a song is also made easy by the partnership between Spotify and Instagram. Spotify Canvas allows artists to add short looping videos to their songs. When you open a Story, you see these captivating visuals, rather than a static album cover. Artists who want to stand out will love this feature.
But what if you can’t share Spotify Canvas to Instagram story? This can happen if your app is not up to date, if this feature is unavailable in your area, or if there isn’t a canvas for this specific track.
Sharing on Facebook Stories
Despite sharing a parent company with Instagram, the two platforms’ perks for Spotify share song feature are slightly different on Facebook. When you share a Spotify song link on Facebook Stories, people will hear a 15-second preview of the track before they tap to listen.
When you’re ready to share a song from Spotify, simply open it, touch Share, then choose Facebook Stories. Personalize your Story and then publish it on your newsfeed. A teaser of the song you just posted will play for 15 seconds to anyone watching your Story. Then, they can press “Play on Spotify” to listen to the entire song. Today, previews only play on songs, but you can still share Spotify albums, playlists, and profiles on Facebook Stories by linking directly to Spotify. To my knowledge, this feature is not yet available on Facebook pages, only profiles.
Using Spotify Codes
You can use Spotify to create unique QR codes that you can then use online or print out and use as stickers or posters. This is perfect for aspiring musicians or anyone who wants to share a song with their friends. Anyone can scan it and listen to the music you’ve chosen to share. But these aren’t typical QR codes. Instead, they look more like a sound wave than like a bunch of lines. Learning how to share a song from Spotify with a code is pretty easy. To make this code, look for the menu icon (three dots) beneath any given song or playlist. There, you’ll see an image of the song/album/playlist cover and name, as well as the Spotify icon and QR code beneath it. To scan a code, open the Spotify search bar, then hit the camera icon.
Embedding Spotify Links on Websites
If you have a website and want to display a Spotify song or playlist, you can use an iframe to embed the playlist right into it. People who visit your website will be able to see a piece of Spotify content that you want to share.
Here’s how you do it:
- Go to the content you’d like to embed in the Spotify web player. You can make an Embed for an album, a track, a playlist, a podcast show, or an artist. Press the Spotify share icon (three dots) next to the title, then choose embed track.
- Make any necessary adjustments to your Embed using the given choices, and then click the Copy button.
- Open your HTML editor and paste the code where you want it to appear on your web page.
- Save and deploy your changes.
To accommodate every website, Spotify made the Embed creation menu flexible so that you can change your Embed’s background color, height, and width. When it comes to podcast episodes, you can set a custom start point that lets people start listening at a certain point in the show. How cool is that!
In the video below, a popular artist, LiAura, showed how to embed a Spotify playlist on your website.
Best Practices for Promoting Spotify Tracks
Here are some things to keep in mind if you want to know how to share songs on Spotify to have the biggest possible impact:
Creating Engaging Playlists
Almost every time, a playlist is far more helpful than just sharing a single song. Playlists are one of Spotify’s most engaging features. Even if you’re concentrating on one song, give the playlist a catchy name and put the track you want to focus on at the top. Follow it up with at least seven more songs and share those, too. You also need to make sure your playlists are public. They get more exposure since they show up in search results.
Pro tip: Make themed or mood-based playlists and give them unique titles. Say, “Friday Night Pre-Game” or “Chill Vibes.” It’s a low-key method to display your music next to other tracks.
Collaborating with Influencers
One of the most effective ways to get your music heard is to team up with other artists. It can help you get your content in front of more people and get new followers. Consider it in this light: if there are two of you behind a track, it will be twice as easy to promote it on Spotify. Additionally, it means that people can find you through the profile of another artist. Try to find other artists whose styles complement your own, and see if you can work together somehow. You can do this in two ways:
- Joint Posts: Share your Spotify music on social media with the artist who collaborated with you. Tag each other and encourage your fans to check out the work you did together.
- Cross-Promotion: Use your own social media accounts to promote each other’s songs.
Utilizing Spotify for Artists Tools
You need a nice profile if you want to share songs on Spotify effectively. Just head over to Spotify for Artists. All the information you need is there, including data about your audience streams and following releases.
Use the following advice to keep your Spotify profile up to date:
- Write a bio. Keep it short and simple. Give a synopsis of your music and yourself. In this space, you can also highlight any noteworthy albums or labels from your past.
- Incorporate various images and promotional photos. Two or three would suffice. Use images to strengthen your points if you perform live.
- Add a cover picture. It should be captivating and striking.
- Links to your social media accounts should be included.
- Make an “Artist Pick” selection to display your latest release.
Understanding Spotify’s Sharing Features
There are other ways to share music besides simply copying a Spotify share link. Artists can promote their songs on social media and other platforms using two strategies: integrated sharing features and sophisticated third-party tools. You can reach a wider audience, increase engagement, and discover what people are truly interested in by understanding how these tools work and how to monitor their outcomes appropriately.
Direct Sharing Options
An excellent illustration of leveraging social features to increase platform usage is Spotify’s share button. There are no sharing features available on any of the other music streaming services, unlike Spotify.
“Our goal is to assist artists in connecting with their fans, and we are aware that social media plays a significant role in fostering those relationships,” says Spotify.
The direct sharing tools built into the Spotify app let you send songs, albums, or playlists straight to your friends or followers. These features improve the social part of finding new music by telling how to share a Spotify song with their circles. There are many ways to share your music and interact with others. For example, you can make collaborative playlists, allowing your followers to interact actively with your music and contribute. In addition, the Spotify Codes function makes it simple to share music without an internet connection; all it takes is scanning a code to get to a particular song or playlist, and you may engage with your listeners in new and exciting ways.
Third-Party Integration Tools
In addition to Spotify’s own sharing features, there are numerous third-party integration tools available to help musicians better market their music. You can make it simpler for people to find and share your tracks using third-party tools like Linktree, ToneDen, Feature.fm, and Hypeddit. For instance, Linktree allows you to make a single page that contains links to your playlists, Spotify profiles, or individual songs. This is ideal for your TikTok or Instagram bio. You can make intelligent landing pages and links with ToneDen and Feature.fm, which will make it simpler for listeners to access your music across various platforms. Thanks to these tools’ basic tracking features, you can see how users interact with your Spotify links. You can increase shareability and engagement rates and reach a larger audience by utilizing third-party integrations rather than solely depending on Spotify’s built-in capabilities. Additionally, they assist you in integrating your music with your wider social media presence, facilitating the promotion of new albums and expanding your fan base.
Analyzing Share Metrics
With Spotify for Artists, you can not only handle your profile as an artist, but you can also get useful analytics and insights. A wealth of information is available on its dashboard. Keeping an eye on these analytics can give you information about:
| Metric | Description |
| Listener Insights | Your listeners’ location, age, gender, and even the devices they use can guide future marketing strategies. |
| Track Performance | Keeping an eye on how each track is doing can give you a good idea of which songs people like the best, which is useful for making decisions like how aggressively to promote a certain track or whether to use it in a music video. |
| Playlist Adds | You can find a treasure trove of information by keeping tabs on which playlists feature your music, particularly the influential ones. If your music appears on multiple prominent playlists, it might help direct your outreach efforts and inspire you to create more music along similar lines. |
