Facebook is the most popular social media site globally, with over two billion members. As such, advertisers cannot afford to overlook this enormous opportunity. Did you know that according to a poll question, 82% of people indicated they had used their mobile devices to buy an item they had seen on social media? Doesn’t it mean that your business needs a strong social media presence?
Even if organic reach decreases, you shouldn’t disregard your local presence entirely. Yeah, we know that organic Facebook reach is as trustworthy as free airport Wi-Fi; let’s be honest. Yet, if you want your business or brand to take off, you need a promotion plan, and Facebook Boosted posts fit the bill.
If you boost post on Facebook, it’s another fantastic tool for increasing exposure and interaction on regional social media platforms. This article will define boosted posts and detail how to use them on Meta’s social media platforms.
- How to Boost a Facebook Post for Maximum Engagement
- Why Use Facebook Boosted Posts?
- Facebook Boosted Posts vs. Facebook Ads
- Best Practices for Boosting Facebook Posts
- How to Track the Performance of a Boosted Post
What is a Boosted Post?
A Facebook boost post is a customized advertisement that you make from an already-published, organic post on your Facebook business page.
With boosted posts, you can easily surface existing content to new audiences by putting some advertising spend behind it, in contrast to typical Facebook ads that are in-depth campaigns built from the start (more on that later). So, what does boost post mean on Facebook?
With Facebook boosting, you can quickly expand your audience for your previously posted content. Unlike free organic uploads, boosting involves adding sponsored promotions to your content to reach more people than just your current following. Highlighting significant information, captivating images, or exclusive deals is a good use for this.
Facebook boosting posts does require some financial investment, but if you start with modest amounts, it’s still feasible. You can reach more people who might be interested in what you have to offer by paying as little as $1.
Facebook post boosts can assist you with:
- Gaining new followers (likes on your page);
- Increasing interaction and getting more likes and clicks;
- Marketing your goods to those who haven’t heard of you yet;
- Learning your audience to create content for them;
- Begin exploring social media advertising;
Now, how to boost post on Facebook you want to ask? Let’s talk about that!
How to Boost a Facebook Post for Maximum Engagement?
Using the standard Facebook dashboard is one of the most crucial things you can learn about post boosting. We will show you how to use the post-boosting feature of the platform to increase a post’s reach.
6 Steps to Boost a Post on Facebook Dashboard
Here’s an answer on how to boost a Facebook post:
- Go to your Facebook profile
Visit your Facebook profile. Go to the page from which you want to promote a post. - Choose a post to promote
To select a post to boost, simply scroll through the most recent ones. Locate the “Boost Post” option in the post’s footer and click on it.
- Make a Goal Choice
Facebook will automatically recommend an audience targeting parameter budget length and link. For a fast boost, click ‘’Boost Post Now,’’ but make sure everything is correct by reading each section. In the goal area, click ‘’Change’’ to see all the options and select the ideal goal for your boosted post. If a post has links, choose Increase website traffic.
- Modify the action button and link
Make the call to action unique so that it supports the message’s main goal. Facebook’s default options are Get Started and Shop Now, but Sign Up might be the best choice. Check that the URL of the link is correct.
- Target your audience
With your Facebook boost post, you can either target a particular audience or make use of one of your existing custom ad audiences. Another choice is to save your criteria for later use and create a new custom audience. You can focus on:
- Gender
- Age range
- Location
- Preferred interests
- Set a budget
For the majority of boosted post campaigns, the default period of seven days is more than sufficient. You can see an estimate of how many people your post will reach and how many clicks it will receive after entering your entire post budget.
Now, click “Publish,” and you’re done!
Why Use Facebook Boosted Posts?
Why should you boost Facebook post? Let’s see what you get once you do it:
1. Increased Engagement with Minimal Effort
A Facebook post boost’s ability to increase profile visibility is one of its primary advantages. These posts provide a rapid and easy way to promote your business in contrast to more complicated options. Organic reach is declining, while boosted posts increase the number of people who view and engage with your content. Nevertheless, gaining Facebook likes and followers can be the catalyst you need to gain popularity if you want to be seen by an algorithm and begin organic growth.
2. Targeted Specific Audience
The capability to precisely target specific audiences is a huge benefit of a boosted Facebook post. By focusing on specific demographic interests and behaviors, companies can make sure the right people see their promoted content for the right purposes.
3. Improved Brand Awareness
Facebook boost posts are among the best ways to get people talking about your company. Increasing the visibility of your content is the first and most important thing you need to do because it’s a great way to get people talking about your business. You can also increase brand awareness by purchasing Facebook views, which will promote your brand naturally.
4. Optimized Budget for High-Performing Posts
One significant advantage of the Boost feature is its affordability. Because they enable businesses of all sizes to accomplish their marketing goals with a variety of budget sizes, Facebook boosted posts are beneficial. Facebook’s global audience makes it possible for your brand to expand into new markets and acquire recognition abroad. Facebook-sponsored posts could introduce your brand to an entirely new audience.
Facebook Boosted Posts vs. Facebook Ads
Boosting and Facebook Ads are not the same thing. Facebook boosting is an easy way to promote content that already exists. Once your budget and target demographic are specified, Facebook takes care of the rest. On the other hand, Facebook Ads provide a wider range of advertising choices. Depending on the needs of your business, you can develop new ads, target particular demographics, and set different campaign objectives. Boosting on Facebook is simply amplifying your existing post to increase its visibility. Facebook Ads, on the other hand, enables you to create a customized ad that will appeal to your target market.
| Feature | Boosted Post | Facebook Ad |
| Objective | Primarily used to expand a post’s reach and engagement (likes, comments, shares). Excellent for reaching a larger audience and increasing brand awareness. | Creates leads, sales, and conversions. Ads are very successful at encouraging certain behaviors like downloading, buying, or registering. |
| Targeting | Location, age, gender, and interests – basic targeting options. | Custom audiences, lookalike behavior demographic, and other targeting options. Ideal for targeting a particular audience. |
| Ad Placement | Usually limited to Facebook’s News Feed. Restricted options for placement. | Your ad will go on news feeds, stories, messengers, Instagram, etc. Increases your control over the placement of your advertisement. |
| Budget Control | The budget is set at a daily spending level, which simplifies control but offers less optimization for campaign performance. Excellent for small budgets or short-term campaigns. | ROI (Return on Investment) optimization is made possible by improved budget management capabilities. It works best for campaigns that have exact spending limits for different audiences and locations. |
Best Practices for Boosting Facebook Posts
Follow these practices to get the most out of boosting a post on Facebook:
1. Choose High-Engagement Posts
Posts with a high number of comments, likes, and shares are the best to promote. The high engagement rate suggests that the content is interesting to the audience. Followers are more likely to click on a post with likes, comments, and shares than one with only a few likes. The Facebook Insights platform can, therefore, be used to determine what types of content are doing well. If you’re just getting started on Facebook and want to increase the buzz around your post to help it later, you can purchase comments to ensure that your post will continue to perform even better.
2. Set a Clear Objective (Awareness vs. Traffic)
Get your objectives and standards straight before you boost post Facebook. Think about your goals: Would you like to raise more people’s knowledge of your business, grow your Facebook following, or boost sales? By establishing clear goals, you can evaluate and adjust your strategy as needed.
3. Define the Right Audience
Facebook boost posts are no different from other advertising campaigns in that you must have a thorough understanding of your target audience. Make an effort to match the requirements of your audience with your targeting factors. Considering that organic reach is decreasing yearly, spending money on boosts guarantees that your target audience sees your best-performing content.
4. Limit the Boost Duration
The amount you spend should be based on your total budget. Your Facebook boosted post should be shown for three to seven days.
Facebook will have ample time to enhance the effectiveness of your campaigns throughout this period. Allow the time to pass and see the engagement as it comes in.
How to Track the Performance of a Boosted Post
It’s wise to keep tabs on how well your campaign is doing. Here’s how you do it.
1. Use Facebook Insights
Check out the stats for your sponsored post using Facebook Insights:
- You need to visit your Facebook profile.
- To access the Ad Center, use the left-hand menu.
- Locate the boosted post and click View Results. Select “See all first.” The title of your promoted post will be determined by the goal you chose. For instance, your ad will be called “Post engagements” if you select Get More Engagement.
2. Track Click-Through Rates
The click-through rate (CTR) of your advertisement can tell you how many people interacted with it. Your ad is getting positive feedback if its click-through rate is high. Databox’s Benchmark shows that the median click-through rate (CTR) for Facebook ads across all industries is 1.54.
By monitoring your ad click-through rate, you can ascertain:
- If you’ve chosen the right audience,
- If your ad writing is eye-catching,
- If your ad image is interesting,
A higher CTR indicates an ad’s relevance to its intended audience.
Take a look at your click-through rates by following these steps:
- You’ll see the Facebook Ads Manager on the left side of your Facebook homepage. Log in there.
- Select “Ads” from the menu.
- Check that the time frame you’ve chosen to see is correct.
- In the Columns tab, find the Performance and Clicks option.
3. Analyze Cost-Per-Engagement
Ad metrics like Facebook’s cost per engagement are widely used. It’s easy to measure; that’s why.
You already know that cost per engagement won’t help you pinpoint a specific Facebook ad activity. For instance, if you started your campaign to raise knowledge of your brand and want people to share your post, you won’t be concerned with click engagement.
But as you gather data on other Facebook ad campaigns you can use the engagement number to compare how effective those campaigns were. By setting an average benchmark, you can improve your efforts. It can be more productive and effectively reach Facebook audiences in this way. The amount that an audience interacts with an advertisement directly correlates with the cost per engagement.
