Even though there are newer social media platforms, Facebook still has more than 3 billion active users every month, making it the biggest social network in the world. Combining all of the Meta apps gives us a daily active user count of almost 3.3 billion. How does one gain followers on a platform this large?
By getting noticed by its algorithm. Now, let’s delve deeper into the topic.
The Facebook algorithm is an effective system that uses several ranking criteria, such as relevancy and engagement, to decide what content people see.
The algorithm’s overall objective is to improve users’ experiences by displaying posts more likely to trigger a response from those users.
The application of AI and ML has allowed computers to personalize feed recommendations for each user.
Is it difficult for you to gain exposure for your Facebook posts? Are you curious about the latest updates to Facebook’s algorithm? In this blog post, we’ll discuss the new Facebook algorithm in 2025, how to improve your content, and how to get more people to see it.
- How the Facebook Algorithm Works in 2025
- Key Ranking Factors in Facebook’s Algorithm
- Facebook’s Different Algorithm Models
- Best Practices for Optimizing Content for Facebook
- Comparison: Facebook Feed vs. Reels vs. Stories Algorithm
How the Facebook Algorithm Works in 2025
In its early days, the algorithm on Facebook prioritized posts according to their like count. Although algorithms nowadays are more complex formulas, their original goal has always been the same: to personalize everyone’s feed based on their tastes. If you aren’t interested in watching cookery videos, then there’s no use in displaying them to you.
These days, due to Facebook algorithm change, the platform started using a few criteria to determine how posts appear on your feed:
- Who made the post: Posts from brands and individuals with whom a user has a strong relationship will appear to them more frequently.
- How well it fits users’ preferences: How a user will connect with it based on the likes, comments, and shares they’ve already given.
- Content Format: The format a user has interacted with before is likely to be repeated. If they like a lot of photographs, for example, they’ll see even more of them. Video content is no different. In general, Facebook will display a post on a user’s feed if it thinks it will get more interactions than average.
- Predictions made by AI systems: These systems are equipped with models that allow them to generate different predictions regarding the type of content that people find most valuable and relevant. These prediction algorithms analyze underlying input data to determine the most popular content. There are several types of input signals, including the specifics of a post, the reactions of other users, and prior engagement with comparable content. Models for making predictions, as well as the inputs fed into them, are constantly evolving. They undergo regular updates to accommodate system learning and product enhancements made by Meta.
Key Ranking Factors in Facebook’s Algorithm
There are a few crucial ranking factors that you need to know to understand algorithm Facebook.
1. AI-Driven Personalization
In 2020, Facebook began developing its AI algorithm, which coincided with the launch of ChatGPT. Meta is constantly enhancing its AI systems to deliver tailored content suggestions. More than a hundred distinct prediction models have been used by Facebook’s feed ranking mechanism so far.
There are typically four types of prediction models:
- The steps you intend to take in response to the post
- Forecasts on the amount of time you will spend perusing the content
- Graphs showing how likely it is that you would be interested in the post, its sharer, and any related pages or groups
- How other users will act after you do anything, like, comment, or share the content, based on your actions.
In 2025, its AI is expected to reach even greater levels of intelligence.
Recognizing that videos are the most popular way to consume information today, it uses AI to recommend videos to users and improve the Reels area and other platform sections that incorporate video content.
2. User Engagement Metrics
The algorithme Facebook prioritizes meaningful interactions. Among these are:
- Comments and responses to comments
- Reactions or likes
- User interaction with shared page information
- Messenger shares
3. Preferred Content Types
To ensure that every user’s feed is customized to their specific interests and preferences, personalized ranking is a fundamental part of Facebook’s algorithm. The system uses advanced machine learning algorithms to create a personalized and relevant feed by analyzing user data such as historical interactions, engagement patterns, and other signals.
This tailored strategy enhances both user pleasure and engagement. Users are more inclined to engage with content (by likes, comments, or shares) when it speaks to them personally.
4. Post Timing & Frequency
Whenever your target demographic is most likely to be online, it is the golden hour for social media posting. It’s wise to compare posting times to see which ones work best for your audience. The data that produces results is the most valuable data you can get.
Also, while finding the ideal time to publish content is critical, posting often is even more crucial. Finding the sweet spot between overkill and underkill is essential.
If you want the algorithm to work for you, you need to post often but not too frequently, and you also don’t want to overwhelm people’s feeds with too many posts.
Facebook’s Different Algorithm Models
With all the tech advances, it’s evident that Facebook’s algorithm changes and evolves.
As a user, Facebook wants to show you posts from people, hobbies, and ideas that you find interesting. This includes posts from people you know and people you may not know yet. For this purpose, the platform has created three distinct algorithm models you should know about.
1. Facebook Feed Algorithm
The feed is the most prominent aspect of Facebook. You can see every photo, video, and interactive Facebook post on it. Meta claims to have a four-step process for selecting which posts to display in a user’s feed:
1. Inventory
Facebook compiles a list of all the posts that have been made recently so that they may appear in your feed. Your friends’ posts and reels, as well as those from Pages and Groups you’ve followed, are part of this.
2. Signals
The next stage is sorting the inventory posts by how likely you are to find value in them. Facebook employs a plethora of signals to achieve this goal of providing users with highly tailored feeds. Some result from engaging with a post directly, while others are triggered by specific actions you do on Facebook.
There are often a few ways to classify these signals:
- Personal information (such as your name, email address, and the method you use to access Facebook, among other things)
- Particular information about the post (its author, sharers, etc.)
- Information unique to you and the post (your interactions with it and similar postings, for example)
3. Predictions
Your interests and the content you would like to see next will be predicted by Facebook’s algorithm using the signals. Its purpose is to estimate the likelihood that the post will elicit engagement from you, your friends, and the public at large. For instance, the algorithm would interpret your repeated viewing of a specific page’s videos as indicating that you want more content like this.
4. Relevance Scoring
At last, the algorithm compiles a comprehensive list of posts likely to interest you and assigns each one a “relevance score.” The likelihood of certain pieces of material appearing on your feed increases as the score rises.
To put it plainly, your feed will display the highest-scoring posts first. Nevertheless, to level the playing field, the Meta algorithm also ensures you see posts from various sources.
2. Facebook Reels Algorithm
With the platform’s emphasis on short-form video content set to increase in 2025, Facebook Reels takes a novel approach with its algorithm. The following are some of the criteria used by the Facebook Reels algorithm:
- Focus on user engagement: The algorithm prioritizes watch time, likes, comments, and shares. The completion rate matters. Reels that receive a full viewing are more prone to being promoted. If you feel like the algorithm doesn’t notice you because your videos don’t get enough views, you can buy Facebook views to provoke your organic growth.
- Content quality and originality: Facebook hides or reduces the visibility of content that doesn’t meet certain standards for originality.
- Trendy elements: Reels with popular music, sound effects, and themes tend to get more views.
- Following the rules: Posts that break Facebook’s Community Guidelines will not be promoted as much and may even be taken down.
- Personalized recommendations: The algorithm recommends Reels based on a user’s past behavior to match content.
- Adapting and learning: The algorithm is always getting smarter through user interactions, so the kinds of content that do well might change depending on what people want and what the platform is promoting.
If you weren’t in the platform’s favor before, you can use these tips to Facebook reset algorithm and finally get noticed.
3. Facebook Stories Algorithm
Like Feed and Reels material, Meta’s AI directs Facebook Stories content. The above rating system applies to stories. Facebook ranks content using this algorithm:
- Gather Stories: Meta’s AI finds relevant 24-hour stories and eliminates those that break Community Standards.
- Predict and analyze: The system then forecasts your most relevant and valuable Stories and removes the rest.
- Rank Stories: The AI rates the remaining Stories by interaction likelihood.
To alert the algorithm with Facebook Stories, creators and marketers should follow a few recommended practices.
- Vertical content: Like Instagram Stories, shoot vertically.
- Use templates: Use Facebook Stories templates if you’re not a graphic designer.
- Include CTA: Every content should have a CTA to boost engagement. As user interaction increases, Facebook will prioritize your content for them.
Best Practices for Optimizing Content for Facebook
Do you want to reset Facebook algorithm and improve your engagement? Then, there are a couple of things you can do.
First, use the tips below to level up your content creation game. Then, get FB followers, which will help you to get noticed by an algorithm and give you that much-needed boost for organic promotion.
1. Create Engaging Video Content
Do you wonder how to reset your Facebook algorithm? Create content that will make it notice you.
Facebook’s algorithm gives more weight to posts that keep users engaged and returning for more. Make videos that people want to talk about, whether educational or just amusing.
Try to create captivating video content that compels viewers to pause their scrolling and engage with the post through likes, comments, or shares. Specifically, the number of shares a video receives is a good indicator of how popular it is.
2. Leverage AI-Based Scheduling Tool
Social media scheduling tools let users schedule Facebook updates from a simple interface at optimized times.
Scheduling posts is easier and faster than composing them on the platform each time. With most programs, you can also easily cross-post from other platforms and upload many posts simultaneously. Many scheduling programs come with a content library that you can use to publish posts faster, and some even include AI features that can suggest captions and material for your posts. Among the best tools are Meta Business Suite, Hootsuite, and SocialPilot.
Using Facebook’s scheduling feature, you can post when your target audience is most likely to be online and ready to interact with your material. Achieving growth on the platform is best accomplished by consistent, high-quality posts.
3. Focus on Meaningful Interactions
For the platform’s algorithm to work, it gives more weight to postings from Pages that users have engaged with significantly in the past. Therefore, you must step up your reply game.
Take advantage of the chance if someone takes the time to comment on your content. Responding to comments increases the likelihood that people will return to your posts. As one could expect, this increases the number of enticing engagement signals sent to the algorithm. If you ignore them, they will probably do the same.
We suggest using “live videos,” “Q&A sessions,” “posts that ask for feedback” and buying Facebook comments to promote user involvement. More views will be a natural consequence of content that generates engagement.
4. Avoid Clickbait and Engagement Bait
One of the best ways to reset Facebook feed algorithm is to avoid clickbait.
Clickbait and engagement bait content are regularly penalized by the platform’s algorithm. Titles like “You Won’t Believe What Happened Next!” are examples of clickbait because they are overly dramatic and promise too much without actually delivering. Conversely, “Like if you agree” or “Share this post to win” are examples of engagement bait that artificially request engagement.
Because these strategies don’t lead to meaningful conversations or provide any actual benefit, the algorithm removes them. Instead, create material that naturally engages people through interesting stories or debates that make them think and get Facebook likes for your post or video, increasing engagement and making people (and the algorithm) notice you.
Comparison: Facebook Feed vs. Reels vs. Stories Algorithm
In conclusion, before you start making and sharing content on Facebook, look at this chart that lays out what the algorithm looks at while deciding whether to promote you.
| Feature | Feed Algorithm | Reels Algorithm | Stories Algorithm |
| Content Type | Mixed (Text, Video, Images) | Short-Form Video | Temporary Visual Posts |
| Ranking Signals | Likes, Shares, Comments | Watch Time, Completion Rate | Views, Interactions |
| Best Practices | High-Quality Posts | Trending Music & Effects | Interactive Story Polls |
