11 promotion killer tips for growing your Spotify fanbase 2022
It’s no secret every artist creates music and wants people to hear it. So we know for sure how bad it feels knowing that you’ve made a musical piece of art, you’ve posted it on Spotify, and… it got a bit more than ten plays?
I know this is the exact moment you feel like you’re at your lowest, and there’s no chance you can succeed in your career. But come on, you didn’t really think that your job as an artist would only consist of making music, right?
The right promotion strategy is 50% of your success. And if you’re still not good at promoting yourself, it’s time for you to learn.
Here, you can read about the most significant things to start with. And I’m dead serious saying that every singer should know them to make the most out of promotion strategy on Spotify.
Spotify is the biggest, the most popular, and the most significant music streaming platform. Everyone wants to get plays there, to get on playlists, to build a fanbase. From one side, it’s pretty easy to do on a platform with more than 400 million active users.
At the same time, every artist tries to build a career on Spotify. So, get ready for a high level of rivalry.
Now, let’s pass on the best killer tips you should use to make your advertising even more effective.
Music promotion is a complex thing. Even though I highly recommend you start using the Spotify promotion services that will help you attract new fans, you will not become famous overnight. However, this will be a massive boost for your career; you will get real listeners who will hear and like your songs. But after you attract them, you’ll have to keep them, understand?
You’ll still have to work on your promotion strategy and multiply the results you will get through Spotify paid promotion.
How do you do this?
I have a few tips you must start with.
Design your Artist profile, and use its features to share music.
We’ve already talked about it multiple times, but still, so many artists at the beginning of their careers do not pay enough attention to their Artist profiles.
If you want your music to be listened to when you already have your fanbase, you must stay active and interact with fans.
And there’re so many features on Spotify that are able to make your Profile look creative and attract more people.
You can display your live shows and interact with your audience this way.
For instance, Artist’s Pick feature. How does it work? Well, you choose something you love — a track, album, or playlist — maybe some release that you really want people to see first when they open your Profile. Then, you must add a short message about why you love it. Picks will be displayed at the top of your artist page for two weeks, and after that, you can change them or update them.
Then, you can Add your social media links. This is one more effective way to engage with your fans. People must see you on multiple profiles; they must learn more about you, your life, and your personality. And they can do it through your social media. So, any questions on why it is a crucial point during editing your Profile?
Add Canvas videos to your releases. These 8-second full-screen videos can show more about your track, can make it more creative, and make people learn more about your music at the same time. People love things like that.
Get your Artist Profile verified.
When you get this blue tick on your Artists Profile, you notify followers and potential followers that the account at hand is genuine and that you’re an actual artist. This is your first step in establishing trust with your fanbase.
Spoiler alert: Spotify made it easy for artists to get. Just sing up to Spotify for Artists.
When you’re verified, you get an opportunity to be picked to the playlists. Without this verification, don’t expect to be noticed by Spotify’s algorithms.
Promote on multiple social media platforms
If you want to become famous on Spotify, it doesn’t mean you only have to put effort only on this platform.
There’re many more platforms you better be paying attention to.
There’re many ways to share your music on socials, and you have to learn as many of them as possible.
Nothing cultivates your connection with fans better than social media. Create your integrations through Instagram, Facebook, Snapchat, TikTok, Twitter, etc.
No matter what is going on in your life, no matter what you are creating at this moment, just share it. Your personal life, professional, it doesn’t matter what. People are curious. They want to know details about your life. Give them these details. Share your work with your fans, watch them listen to your songs, and see your numbers rising.
What should you start with? Well, here you go:
- Post Instagram Stories
- Post Facebook Stories
- Post on Snapchat
- Create Scannable Spotify Codes
- Put your Canvas on IG
- Get unique links for personalized editorial playlists.
- Create Spotify Promotion Through Blogs
They’re still a thing and a big thing. You need blogs, your own blog, and you must try to be exposed to other people’s blogs too.
Do you want more hype around your upcoming release? Besides doing everything I’ve told you above in this article, try to get promoted through blogs.
One more point, some blogs create their own playlists, and you can try to get on these playlists too.
The more exposure you get, the better. Blogs will help you reach those fans that you couldn’t reach through Social media platforms.
Create collaborations for an effective Spotify promotion.
Now, these feature is more popular than ever. If you wanna know why it’s because this is one of the most effective techniques on any platform.
Good collaboration will expose both artists and is very beneficial. This is kind of an audience exchange, and it works amazingly every time.
Collaboration doesn’t always mean you have to record a track together. I mean, of course, you can do that, but you can also get featured on each other’s playlists or on social media profiles. All you have to do is find someone and build the right connections.
How to get Spotify playlist placement
Every artist wants to know how to get Spotify playlist placement. As you know, playlist placement is one of the most popular ways of music promotion on Spotify or any other music streaming platform. Lots of artists dream of getting on a popular Spotify playlist.
What’s the best way to do that?
I’d say use the Spotify promotion services and get on playlists where people are willing to hear your music and will start following you after listening to your track.
These types of group playlists will be a fantastic start. Your track will get actual plays, people will hear your music, and some of them will follow you. This is an organic Spotify playlist promotion that will make your audience grow and will lead you to success. Feels nice knowing you will get promoted by real professionals on successful and popular playlists.
Of course, you can try to get on Spotify’s editorial playlists, but to get there, you must already have some fanbase, actively update your Artist Profile, and editors must see that you’ve already been successfully promoted on other playlists.
Consistency is the key.
Inspiration is essential, but make sure you’re inspired for as long as possible. If you want to build up a fanbase, you must create your music on a regular basis for an extended period of time.
By saying long, I mean it will take one year and even more to see some real results. Enormous success doesn’t come to you within two days, it takes a lot of dedication and persistence to get the career of your dream.
The results always depend on you, your marketing skills, and on your talent, of course. But we have no doubts regarding the last one, right?
So, I guess I made it clear.
Consistency. Release new music every 4-6 weeks.
Also, one more little trick. I recommend you release Singles instead of EPs or Albums. Why? Cause this way, you have more opportunities to post your new tracks and reach out to new audiences.
Be original and make sure you have your unique style.
In order to be interesting to new people, you must have something that other artists don’t. And that’s your personal style. Once you have something that distinguishes you from others, you’ll start attracting people that match your vibe and will appreciate your art. And don’t worry, the Spotify algorithm likes unique artists, so it’ll help you.
Use Spotify’s advertising Platform “Ad Studio.”
In simple terms, Spotify add is the feature that lets you create audios or videos 30 (or less) seconds long. They are seen and heard by users of the ad-supported Spotify app during ad breaks between songs.
Spotify ads work for both music and podcast listeners.
Create Spotify-friendly tracks
By Spotify friendly, I mean tracks that are most likely to become famous on this music streaming platform.
There are some things that all these tracks have in common.
First of all, they don’t have long intros. Yeah, it’s better to avoid them. Try to start your track with a bang! You want curators and your fans to get captivated by your song within the first 30 seconds. These days people will only give your song a chance if they are hooked at the very first moment they hear it.
Remember, you only have one chance for a good first impression.
Make sure your song is not too long. Nowadays, mostly tracks that last two minutes or less become the most successful. Do you know what was the shortest chart-topper since 1965? Lil Nas X’s ‘Old Town Road.’
So yeah, I guess you really have to pay attention to this little secret. More and more short tracks are becoming popular. But if you want to create a longer track, you can always make a shorter version for streaming services.
Well, you got it, right? You need an awesome short track.
Well, all the tips you’ve read about in this article work and will help you to reach out to some people.
But you must be ready that it will take a very long time. By saying that, I don’t mean it’ll take a few months; I mean it might take from one to three years. Trying to promote yourself for free is hard and doesn’t always work out the way you want.
At this moment, the best and the most effective way to promote yourself is to buy promotion from a reliable promotion service.
And Promosound Group is the best choice you can make. I can easily explain why. It’s a company with 10 years of experience. They were there from the very start when Spotify was growing and gaining popularity. This service is run by music insiders, real professionals that know how the industry works and how to get the most out of this knowledge.
During these ten years, they’ve had 30k clients. Among them were Artists, DJs, producers, and labels. They all got high-level promotion and grew their audiences fastly, and what’s more important, organically.
The service has 700 different promotional packages. That’s more than enough for any artist who wants to “rise and shine.”
Promosund’s slogan is “Fame is hackable. And just like sex, everyone’s doing it and not telling you about it.”
This service is the best choice you can make to boost your career growth. They know how this system works. So if you don’t want to lose years desperately trying to make people hear you, but you’re ready to become famous now, you know what to do. Get your legal, legit, and effective Spotify music promotion with Promosound.
At the end of the day, your success will always depend on your drive and your readiness for action. And you’re ready, right?